Issue 002/2007



War Vet, Hockey Guru, Salesman Calls It a Career (cont'd)

He found work in the automobile business, accepting an offer from a fellow he met inside a tin-walled puck palace. The two hockey dads-turned-lifelong-friends had sons on the same team. The other pop’s name was Jerome Taylor.

One score and seven years later and the Major is again front and centre at another retirement gig: this afternoon’s salute from his customers and colleagues at Taylor Auto Mall.

As a salesman, McLeod lived by the credo: quality not quantity.

“No matter what the customer bought, whether it was a $5,000 used vehicle or a $70,000 Cadillac, he or she always got the same treatment,” said dealership vice-president Jason Taylor. “Danny treated everyone equally and with equal respect. He had as much patience with the young kid looking at a used car as he did with the person looking at a luxury vehicle.”

Still, he rang up some 3,000 sales and compiled an enviable list of repeat customers in 27 years, pushing compacts and Cadillacs for his friend and boss, Jerome, who passed away recently.

Asked to recount his favourite sales story, the Major rewinds back to the beginning for a rarity in the car business: the triple closing.

“I hadn’t been on board very long when one evening in walk these three young fellows,” he recalled. “I think they were foreigners, at least none of them spoke any English. The other salesmen looked them over and, I suppose thinking there wasn’t much chance for a sale, said to me, ‘OK, rookie, look after them, they’re all yours.

The pea-green car-pusher, two years from his 60th birthday, closed three deals. “One bought a new Cadillac, one bought a new Corvette and one bought a new station wagon.”

It was an auspicious debut to yet another career for the durable native of Medicine Hat.

The Major, of course, is no stranger to fans of top-shelf city hockey teams, past and present. He guided the old Junior B Frontenacs to two league titles and was at the helm of the Senior A Aces during that club’s heyday, which included two league crowns and a silver medal at the 1967 Spengler Cup in Switzerland.

In 1991, at age 69, he finished the Ontario Hockey League season as acting head coach of the Kingston Frontenacs. Owner Wren Blair “reassigned” Randy Hall to scouting duties late in the season. McLeod’s last hurrah behind the pine occurred in the final game of a woeful 1990-91 campaign.

The Frontenacs, out of the playoffs and looking into tee-off times, upset the mighty North Bay Centennials, who finished 51 points ahead of Kingston.

That same year, McLeod was inducted into the Kingston and District Sports Hall of Fame.

And so, 3,000 sales later, Major Dan has decided his selling days have run their course. Either that, or he was serious in the note he left in his now-vacant office: gone fishing.

This afternoon’s send-off runs from 1 to 6 p.m. at the dealership.

Last spring, months after battling and beating two major health setbacks, the Major popped into his workplace and announced he’d be returning to work in two weeks’ time. He was coming off two heart attacks, prostate surgery and the insertion of a stent near the old pump. That’s hard enough on anyone, let alone an 85-year-old man. But this is McLeod we’re talking about, a disciple of fitness who can’t recall starting a morning without push-ups and sit-ups. He walked smartly and ramrod straight, his confidence unyielding, his manner impeccable.

He was, as co-worker Sean Burke remarked, “his old self.

“When he marched into the office and started shaking hands and greeting the others, I swear the theme music to Rocky should have been playing,” said Burke. “He has a presence about him, that air of confidence.


 

“If I had to sum up Dan McLeod in one phrase, I’d say he’s a gentleman’s gentleman,” added Burke, who fell into the proverbial gold mine by getting hand-picked by McLeod to take over the latter’s coveted client list.

“My dad leaned on Danny in the early 1980s,” said Jason Taylor, who’s known McLeod since he was eight. “Business was tough. Interest rates were sitting at 20, 22 per cent and Dad had to lay off a couple of managers.”

Before long, however, McLeod had become all but indispensible. He toiled long hours and, as the business prospered and grew, was deemed dependable and as honest as they come. “When Dad went home at seven or eight o’clock at night, he’d give Danny the keys to lock up,” said Jason.

McLeod called the owner a “grand man.

“I was one of Jerome’s confidants of sorts. We went way back and I was always amazed a how he operated. He always tossed two balls in the air, a real self-made man and a real prince of a man to work for.”

In return, the salesman not only moved plenty of vehicles for his bald-plated boss, he did so with an innate sense of professionalism, care and class.

“Danny always sent a dozen roses and a 26er of booze to his customers, without fail,” Jason noted before punching some numbers on a calculator. “That works out roughly to $200,000, all out of his own pocket.”

McLeod said that is something he’s done from day one. “The reason was two-fold,” he confided. “It was nice way of thanking my customer for honouring me with the business. But also, the money I earned put me in a different bracket and I didn’t want the government taking any more than they already were. So I decided to use part of my commission to treat my clients.”

Initially, he’ll be one busy third-time retiree. The Major’s been asked by the colonel of his regiment in Alberta to organize an April tour of World War battlefields in France and Belgium. McLeod made sure the stopover at Vimy Ridge coincided with the town’s 90th anniversary celebrations of the bloody battle.

This will be his 12th trip to the battlefields of Europe. Fiercely patriotic and proud, the old soldier is hauntingly drawn to the vast graveyards lined with endless rows of white crosses representing “the kids we left behind.”

He’ll never forget one kid in particular, Duffy Gendron. The two were pals in Medicine Hat, chumming around together, going to the moving pictures, even enlisting together.

“Duffy was the first one killed in our regiment,” said McLeod, quickly reciting the inscription on his childhood friend’s headstone:

“A smile for all

A heart of gold

The best the world did hold.”

He pauses, proof that such pain lingers six-plus decades later.

As for the future, McLeod doesn’t dismiss the possibility of landing on another payroll.

“When I get back from Europe, if I’m bored, I’ll be out looking for work.”

If and when the spry octogenarian embarks on another job search, rest assured he’ll arrive in style. In recognition of his pleasing propensity to peddle pricey Cadillacs, the dealership is lending the Major a 2006 Cadillac STS for the next three years.

McLeod knows Caddys. He unloaded roughly 700 through the years, some closings taking every ounce of honest salesmanship he could muster; others merely a matter of picking a colour.

“If you don’t have your integrity, what have you got?” the Major reasoned.

The gentleman’s gentleman has it in spades.

pkennedy@thewhig.com

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